Persuasive Games: The Expressive Power of Videogames

Posted in Advertising, Psychology by admin on September 1st, 2008

An interesting book by Ian Bogost. It gave me a greater amount of insight and direction for my installation. Some quotes that I took out of the book helped me to, i guess, create some reason for doing what I’m doing with this installation.

“Advertising continues to inch closer and deeper into every fold of our daily lives” pg 190
“Advertisements give the illusion of freedom” pg 211
I changed this one around a bit to fit in with what I’m trying to do with the installation, so I’m encasing the situation of advertising leading our lives inside the very experience that reveals it. pg 209 I found this to be what I am actually intending to do with this space.

So continuing on with other interesting points of the book… Bogost states there are 3 forms of advertising; Demonstrative, Illustrative and Associative.
So in short Demonstrative communicates the functions or qualities of the product or service. Illustrative shows the benfits of having that product and Associative produces wants within the niche market appeal.

So in all for me, the chapters on advertising were very usefull and helped develop my idea.