Archive for August, 2008
Installation Mind Map
by admin on August 31st, 2008
This mind map just pieces together how the installation will be put together
Testing
by admin on August 31st, 2008
This is testing the ability to change movies with photo sensors. In this I have used the Arduino and max/msp, and the same with the test below.
This is an quick test of film in a space. Movies getting changed through the use of buttons.
Mind Map
by admin on August 26th, 2008
This is a map of all my ideas, trying to ground my idea.
Types of Advertising Appeals
by admin on August 26th, 2008
Emotional Appeal- Relates to the social or psychological needs for the product. This appeal is effective in the sense that most purchases are emotional decisions. Emotional Appeal is made up Personal and Social categories
Fear Appeal- Increases interest and persuasiveness of the ad. Advertisers believe that a moderate amount of fear works well
Humor Appeal- Increases ad recall and only used in 30% of advertisements. Good at getting the consumers attention but can be overpowering if not directed to the consumers benefit.
Sex Appeal- Increases attention but the advertisements have lower recall. Creates strong feelings about the ad but can interfere with the understanding of the message.
Music Appeal- Gains attention and increases retention of visual aspects of the ad. Increases the persuasiveness of the advertisement.
Scarcity Appeal- Limited supply or time to purchase. Encourages quick action by the consumer.
Rational Appeal- This focuses on the practical, functional and utilitarian needs of the consumers. The advertisement emphasizes the features of the product or service, benefits or reasons for purchasing the product.
http://adsoftheworld.com/blog/ndejesus/2007/apr/10/how_to_make_your_advertising_appeal_to_consumers
http://www.emsc.nysed.gov/nysatl/Health/advertising/images/ad1.htm
Definition of advertising appeal
by admin on August 26th, 2008
Distinctive claim of an advertising. Creating advertising appeal for a good or service begins with identifying a reason for people to buy it. Advertising agencies then build advertising campaigns around this appeal. See also advertising theme.
http://www.businessdictionary.com/definition/advertising-appeal.html
Theory
by admin on August 4th, 2008
Just in case you didnt find this in my pages rollout:
Through my thesis I intend to make a statement about the influence branding and media has on us. Through viral marketing this influence increases, with advertisers seeking many alternative means to reach their target market. Habbo Hotel, a real time online community which mainly attracts children, is a good example of viral media with the prominent advertising that appears while online. Advertising has also started promoting their products on mobile phones which is yet another example of viral media. It creates a question about the ability to get away from branding. Branding is invasive!
So the statement that I’m trying to create is that branding is so prominent it influences the majority of our lives. The way I intend to do this is by an installation. By creating physical movement through the installation, through means of viral media/marketing, the idea starts to emerge of branding controlling our actions.
My thesis is based mainly on the ideas of Douglas Rushkoff. He talks about the impact on us as consumers through branding. Our decisions are based on which brands are best. Brands create status, consumers are branding themselves with their final decision of the product. Basically our lives are lead by the brands which have the best status for the right amount of money. This allows me to make the statement that brands have a big influence on our actions.
Jennifer and Kevin McCoy as well as Yoshi Sodeoka are my precedents. They are known for using a variety of mediums to portray their ideas. They interest me because of their design process and styles. Taking inspiration from various sources and mashing them together to create something that is not just aesthetic but conveys the idea. Their experimental design appears to have a casual contemporary look yet maintain a professional approach. This is something that I want to take into my installation, so people wont feel threatened or bias and maintain full interaction with the piece.
Visuals and Memory
by admin on August 4th, 2008
Visual memory can be hugely accentuated through the deliberate use of colour. Tony Buzan says in ‘Use Your Memory’ that colour can improve memory recall by 50%. This is one of the reasons that colour-coding is so powerful in both learning and business. The maths is astounding. Using visuals can lead to a 96% level of recall. Using colour systematically and deliberately can improve recall by 50%. These are allies we clearly must collaborate with to enhance our mental performance.