As the user walks past a floating head it will start speaking, spreading its wisdom to the on lookers. The heads maybe an animation with the interviewed people projected onto the artificial surface/face.

The heads will be triggered by a camera above the wall, observing when users pass each head.

Continuing with the ideas of peoples views on advertising appeals, or how they think appeals manipulate them towards the product creates a personal connection with the user in the space. Developing this idea through inspiration from “Merchants of Cool” by Douglas Rushkoff, helped me understand interview methods within the realms of advertising and the techniques used to identify manipulation styles for certain age groups/target markets.

From this I developed my idea to a empty room with a tv and chair sitting in the middle with a remote on a side table. The Idea was that peoples intuition would tell them to sit down and use the remote to change the channel, where the messages of appeals would then talk to the user.

This didn’t follow all my criteria I put out for my installation so the idea was ditched. Exploring into more feed back I looked at this video on youtube.

Basing my idea on this type of layout will achieve  all of my criteria, with a few changes.

This patch achieves the basics of playing each video on the press of a button. Using this method gets repetitive, so more randomness needs to be introduced to achieve the ability of confusion within the user.

Fear Appeal

Sex Appeal

Humor Appeal

Music Appeal

Rational Appeal

“Advertising continues to inch closer and deeper into every fold of our daily lives” pg 190
“Advertisements give the illusion of freedom” pg 211
I changed this one around a bit to fit in with what I’m trying to do with the installation, so I’m encasing the situation of advertising leading our lives inside the very experience that reveals it. pg 209 I found this to be what I am actually intending to do with this space.

So continuing on with other interesting points of the book… Bogost states there are 3 forms of advertising; Demonstrative, Illustrative and Associative.
So in short Demonstrative communicates the functions or qualities of the product or service. Illustrative shows the benfits of having that product and Associative produces wants within the niche market appeal.

So in all for me, the chapters on advertising were very usefull and helped develop my idea.

The Criteria:

-Movement, through the user, within the space.
-Create a form of confusion, like a lack of understanding of the installation or whats happening.
-A form of irony. The actions of the user will be a mimic of those taken everyday with the influence of advertising.
-To have something that brands the user constantly while in the space.
-Create a relationship with the user. Having peoples honest opinions of the effect advertising appeals have on us.

To Be Continued…