Persuasive Games: The Expressive Power of Videogames

by admin on September 1st, 2008

An interesting book by Ian Bogost. It gave me a greater amount of insight and direction for my installation. Some quotes that I took out of the book helped me to, i guess, create some reason for doing what I’m doing with this installation.

“Advertising continues to inch closer and deeper into every fold of our daily lives” pg 190
“Advertisements give the illusion of freedom” pg 211
I changed this one around a bit to fit in with what I’m trying to do with the installation, so I’m encasing the situation of advertising leading our lives inside the very experience that reveals it. pg 209 I found this to be what I am actually intending to do with this space.

So continuing on with other interesting points of the book… Bogost states there are 3 forms of advertising; Demonstrative, Illustrative and Associative.
So in short Demonstrative communicates the functions or qualities of the product or service. Illustrative shows the benfits of having that product and Associative produces wants within the niche market appeal.

So in all for me, the chapters on advertising were very usefull and helped develop my idea.

Types of Advertising Appeals

by admin on August 26th, 2008

Emotional Appeal- Relates to the social or psychological needs for the product. This appeal is effective in the sense that most purchases are emotional decisions. Emotional Appeal is made up Personal and Social categories

Fear Appeal- Increases interest and persuasiveness of the ad. Advertisers believe that a moderate amount of fear works well

Humor Appeal- Increases ad recall and only used in 30% of advertisements. Good at getting the consumers attention but can be overpowering if not directed to the consumers benefit.

Sex Appeal- Increases attention but the advertisements have lower recall. Creates strong feelings about the ad but can interfere with the understanding of the message.

Music Appeal- Gains attention and increases retention of visual aspects of the ad. Increases the persuasiveness of the advertisement.

Scarcity Appeal- Limited supply or time to purchase. Encourages quick action by the consumer.

Rational Appeal- This focuses on the practical, functional and utilitarian needs of the consumers. The advertisement emphasizes the features of the product or service, benefits or reasons for purchasing the product.

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^{http://adsoftheworld.com/blog/ndejesus/2007/apr/10/how_to_make_your_advertising_appeal_to_consumers
http://www.emsc.nysed.gov/nysatl/Health/advertising/images/ad1.htm}

Visuals and Memory

by admin on August 4th, 2008

Visual memory can be hugely accentuated through the deliberate use of colour. Tony Buzan says in ‘Use Your Memory’ that colour can improve memory recall by 50%. This is one of the reasons that colour-coding is so powerful in both learning and business. The maths is astounding. Using visuals can lead to a 96% level of recall. Using colour systematically and deliberately can improve recall by 50%. These are allies we clearly must collaborate with to enhance our mental performance.

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