Archive for the Advertising category
Persuasive Games: The Expressive Power of Videogames
by admin on September 1st, 2008
An interesting book by Ian Bogost. It gave me a greater amount of insight and direction for my installation. Some quotes that I took out of the book helped me to, i guess, create some reason for doing what I’m doing with this installation.
“Advertising continues to inch closer and deeper into every fold of our daily lives” pg 190
“Advertisements give the illusion of freedom” pg 211
I changed this one around a bit to fit in with what I’m trying to do with the installation, so I’m encasing the situation of advertising leading our lives inside the very experience that reveals it. pg 209 I found this to be what I am actually intending to do with this space.
So continuing on with other interesting points of the book… Bogost states there are 3 forms of advertising; Demonstrative, Illustrative and Associative.
So in short Demonstrative communicates the functions or qualities of the product or service. Illustrative shows the benfits of having that product and Associative produces wants within the niche market appeal.
So in all for me, the chapters on advertising were very usefull and helped develop my idea.
Testing
by admin on August 31st, 2008
This is testing the ability to change movies with photo sensors. In this I have used the Arduino and max/msp, and the same with the test below.
This is an quick test of film in a space. Movies getting changed through the use of buttons.
Types of Advertising Appeals
by admin on August 26th, 2008
Emotional Appeal- Relates to the social or psychological needs for the product. This appeal is effective in the sense that most purchases are emotional decisions. Emotional Appeal is made up Personal and Social categories
Fear Appeal- Increases interest and persuasiveness of the ad. Advertisers believe that a moderate amount of fear works well
Humor Appeal- Increases ad recall and only used in 30% of advertisements. Good at getting the consumers attention but can be overpowering if not directed to the consumers benefit.
Sex Appeal- Increases attention but the advertisements have lower recall. Creates strong feelings about the ad but can interfere with the understanding of the message.
Music Appeal- Gains attention and increases retention of visual aspects of the ad. Increases the persuasiveness of the advertisement.
Scarcity Appeal- Limited supply or time to purchase. Encourages quick action by the consumer.
Rational Appeal- This focuses on the practical, functional and utilitarian needs of the consumers. The advertisement emphasizes the features of the product or service, benefits or reasons for purchasing the product.
http://adsoftheworld.com/blog/ndejesus/2007/apr/10/how_to_make_your_advertising_appeal_to_consumers
http://www.emsc.nysed.gov/nysatl/Health/advertising/images/ad1.htm
Definition of advertising appeal
by admin on August 26th, 2008
Distinctive claim of an advertising. Creating advertising appeal for a good or service begins with identifying a reason for people to buy it. Advertising agencies then build advertising campaigns around this appeal. See also advertising theme.
http://www.businessdictionary.com/definition/advertising-appeal.html
The Truth in Advertising
by admin on July 15th, 2008
I found this video very humorous yet interesting.
If this is the attitude behind all advertisements and companies, it creates questions about what the brands/corporations actually stand for.